"Sherri has been transformational for our sales trajectory. She not only helped us rebuild our sales strategy, she has also led us in its execution. She is data-driven, the best at building relationships with customers, and relentless when it comes to delivering results. She is a privilege (and fun) to work with."

"Working with Sherri Sparaga on our sales strategy and execution at Swoon has been a game-changer. She has that rare ability to seamlessly zoom out to the high-level strategy and then dive right into the details that make it all come to life. Her energy is infectious—you feel it as a team, and buyers feel it in the room too.

Sherri brings deep experience that cuts across multiple categories, which means she isn’t just repeating playbooks—she knows how to adapt, innovate, and push the right levers for growth. She understands data, but more importantly, she knows how to translate numbers into a clear story and a winning pitch. She’s been instrumental in helping us craft strategies that not only look good on paper but actually resonate with retailers and drive results."

"Working with Sherri and SparkUpCPG was a game-changer for Partake. She quickly got up to speed on our business and provided clear, actionable sales leadership at a critical moment. Sherri led us through a SKU rationalization, helped sharpen our customer and channel strategy, and brought structure and discipline to our promotional planning. Beyond the strategy, she rolled up her sleeves and acted as a true partner to our team - bringing deep industry expertise, a collaborative spirit, and a focus on results. I’m so grateful for her support and would highly recommend her to any brand looking for strong, fractional sales leadership."

"Sherri is a total force in CPG. She doesn’t just sell—she opens doors, builds trust, and keeps things moving forward. Working with her feels like having a partner who genuinely cares about your growth and knows exactly how to make it happen.”